Meeting Info
Meet the Team
| Name | Title | POC For | Owns |
|---|---|---|---|
| Noura | Founder & CEO | Executive decisions, commercial relationships | Overall strategy & account oversight |
| Utsav | CFO | Finance, billing & budget questions | Financial operations, reporting & reconciliation |
| Racha | Senior Account Manager | Day-to-day account, approvals & client comms | Account health, feedback loops, Dubai team oversight |
| Emily | Creative Strategy Lead | Creative direction & content strategy | Creative briefs, content approval, brand alignment |
| Hanna | Influencer Marketing Manager | Influencer strategy & creator relationships | Campaign briefs, talent sourcing, influencer approvals |
| Omar | Influencer Marketing Coordinator | Influencer outreach & logistics | Database, gifting, deliverable tracking |
| Yusup | PR & Brand Partnerships | Press & brand collaborations | Media relations, partnership sourcing & negotiations |
| SMM | Social Media Manager Joining Soon | Content calendar & social publishing | Publishing, community management, performance reporting |
| Producer | Production Coordinator Joining Soon | Shoot production & vendor management | Crew, call sheets, asset delivery |
Agenda
- Team intros
- Social team kick-off (Emily)
- Process & tools walkthrough — Planable, Sprout Social
- Priority onboarding doc questions
- Influencer & PR team kick-off (Hanna)
- Process & tools walkthrough — Notion influencer/vendor database
- Priority onboarding doc questions
- Integrate TGM into any remaining tool platforms (Planable, etc. — Slack + Notion already onboarded)
- Align on communication channels, weekly touchpoints & approval flows
- Align on content access — Instagram, TikTok handles
- Align on TGM brand priorities and upcoming campaign windows
Discussion Notes — Social & Creative
✓ Phase 1 — Complete
Onboarding questions submitted and answered via Notion. Social Strategy Deck in progress.
Phase 2 — Active
Social Strategy Deck & Weekly Social Approach
- Strategy delivered as a pitch deck: content pillars, concept direction, caption frameworks, visual references, platform formats
- Weekly sync to review content calendar, captures, final content, captions — day/time TBD
- Hot Sheet sent by BYNK every Monday
- Content reviewed weekly via Planable
- Slack is the primary communication channel for all team and client comms (approvals, planning, alignment)
- Reporting: Weekly, Monthly, Quarterly via Sprout Social
- Need access to Instagram + TikTok handles
Approval Flow by Department
Social
Emily + SMM develop creative & content calendar
→
Racha
→
TGM Sign Off
Influencer
Hanna + Omar develop influencer marketing databases
→
Racha
→
TGM Sign Off
Partnerships
Yusup develops brand partnerships + press
→
Racha
→
TGM Sign Off
Discussion Notes — Influencer & Partnerships
Review & Approval
- Influencer partnerships shared via Notion for async review or on-call discussion
- Categories: gifting campaigns, paid activations, event appearances, social collabs
- Ongoing influencer roster aligned to TGM's campaign calendar and product drops
- Main POC for influencer approvals: Racha
- All UAE market outreach to happen over DM, email, and WhatsApp
Reporting
- Influencer performance tracked via Notion + Sprout Social
- Monthly and campaign-specific reports shared with TGM
- KPIs to define during onboarding: reach, engagement, UGC output, conversion signals
Discussion Notes — Production
How Shoots Get Activated
01
BYNK develops creative brief — concept, references, mood boards, format
↓
02
Presented to TGM team for alignment and approval — breakdown of ownership between internal content team and BYNK producers
↓
03
Production teams execute — crew, schedule, call sheet, vendors, asset delivery
↓
04
Post-production — revisions, feedback, edits, and approvals
↓
05
Final assets presented in social calendar — pitch or Planable, aligned with pre-approved social rollout
Cadence
| Touchpoint | Who | Cadence | Format |
|---|---|---|---|
| Client status call | BYNK (led by Racha) + TGM POC | Weekly | Video call |
| Hot Sheet | BYNK → TGM | Every Monday | Slack or email |
| Content calendar review Shared over email/Slack; feedback discussed during client status call |
SMM → Emily → Racha → TGM | Weekly | Planable |
| Influencer pipeline update | Hanna + Omar → Racha → TGM | Weekly | Notion / Slack thread |
| Performance report | SMM + Influencer team → Racha → TGM | Weekly + Monthly + Quarterly | Sprout Social deck + EOQ reports |
Action Items & Next Steps
TGM Team
| Item | Owner | Status |
|---|---|---|
| Provide answers to onboarding questions | TGM POC | Complete |
| Share IG + TikTok login / admin access | TGM POC | Complete |
| Confirm weekly sync availability | TGM POC | TBD |
| Share brand guidelines, existing assets, prior creative | TGM POC | TBD |
| Share full annual plan with target dates and collections | TGM Team | TBD |
| Share H1 budgets | Saif | TBD |
BYNK Team
| Item | Owner | Status |
|---|---|---|
| Send onboarding questions to TGM | Racha | Complete |
| Set up TGM Slack workspace + channels | Racha | Complete |
| Build content calendar framework in Planable | SMM | Week 1–2 |
| Begin influencer database build (UAE/GCC tier) | Omar + Hanna | Week 1–2 |
| Deliver Social Strategy Deck | Emily + Racha | March 13 |
| Return with proposed budget allocation across campaigns | Noura + Racha | TBD |
| Build Notion project hub (briefs, tracker, vendor DB) | Yusup + Producer | Week 2 |